Brand & Reseller Management for E-commerce Sellers

The user is facing a common dilemma for e-commerce brands: how to manage resellers who are successfully moving their products on platforms like Amazon. This situation exposes needs for channel strategy, pricing control, and brand protection. A SaaS could provide a comprehensive platform for brands to manage their reseller network. Key features would include a dedicated reseller/wholesale portal for streamlined ordering and tiered pricing, automated Minimum Advertised Price (MAP) monitoring across marketplaces, tools for identifying and addressing unauthorized sellers (e.g., integration with Amazon Brand Registry for faster takedowns), and analytics to compare direct-to-consumer sales performance against reseller contributions. This would empower brands to strategically leverage resellers while maintaining control over their brand and pricing.