Cannabis Industry: Proactive Marketing on Potency & Responsible Use

The significant increase in THC potency and associated health concerns, particularly regarding psychosis risk in teens, presents a critical challenge and opportunity for the cannabis industry. Brands can proactively engage in marketing that emphasizes harm reduction, responsible consumption, and product transparency. This includes promoting lower-potency options, CBD-dominant products, clear labeling of cannabinoid profiles, and supporting educational campaigns. Companies that prioritize public health and responsible messaging will build trust, enhance brand reputation, and potentially gain a competitive advantage in a maturing, highly scrutinized market. There's also an opportunity for research organizations to develop better, more accurate data collection methods as highlighted by the comments.