Cost-Efficient Multi-Channel Ad Optimization for DTC E-commerce

The user, a DTC supplement seller not on Shopify/Amazon, is struggling with a high-cost, opaque agency for customer acquisition across numerous channels (native, display, SMS, Google, Taboola, Facebook, Instagram, TikTok, Youtube). This highlights a significant pain point for non-platform-reliant e-commerce brands: finding cost-efficient, transparent, and multi-channel advertising solutions. A SaaS platform could address this by providing an AI-powered hub for managing, optimizing, and tracking ad spend across various networks. It could offer greater transparency into performance metrics, suggest budget reallocations based on real-time ROI, and automate A/B testing, empowering DTC brands to reduce their customer acquisition costs without relying on expensive agencies or being locked into specific platforms.