Equity-Based Dev Matching Platform for Bootstrapped Founders

Published on 10/30/2025 Marketing Opportunities

This post highlights a critical pain point for bootstrapped founders: securing affordable and committed technical talent without exorbitant upfront costs. The author successfully recruited a developer using an equity-plus-small-payment model, emphasizing the need for 'partners' over 'contractors'. This clearly defines a niche for a SaaS platform that connects early-stage, bootstrapped founders with developers willing to work for equity and shared success. Such a platform could offer structured deal frameworks, vetting processes for both founders and developers, project management tools, and legal templates to facilitate these partnerships. Expected revenue could be generated through subscription tiers for founders (e.g., premium listings, enhanced vetting) or success-based fees (e.g., a small percentage of equity facilitated, or a placement fee upon successful match).