Ethical, Mid-Range Insulated Jackets for Moderate Urban Winters

There is a demand for insulated jackets for moderate winter conditions (e.g., Northern Virginia/DC) that are warm enough for daily short outdoor stints (like walking dogs), without the 'Canada Goose' price tag or excessive bulk. Crucially, there's a growing ethical concern regarding the inhumane treatment of animals in traditional down production. A product opportunity exists for a brand that offers stylish, high-performance insulated jackets (either certified humane down or advanced recycled synthetic fills) specifically marketed for urban/suburban moderate winters, emphasizing its ethical sourcing and competitive pricing to appeal to environmentally and ethically conscious consumers.