Marketing Manager: Apply, highlight transfers, learn new skills.

Published on 10/30/2025 Hiring & Talent Acquisition Insights

A Marketing Associate feeling stagnant due to lack of promotion and skill development is applying for Marketing Manager roles, but lacks experience in performance and SMS marketing often listed. The opportunity lies in applying for these roles despite not meeting all requirements, as job descriptions often describe ideal candidates. The user should highlight transferable skills (e.g., email campaigns, landing pages) and express a strong eagerness to learn new, in-demand areas like performance and SMS marketing. 'Vendor and agency management' often implies a strategic oversight role rather than direct execution, aligning with a manager's progression, and indicates an opportunity for skill development and career growth.