Negotiate for Higher Pay in Promotion: Aim for Upper Range of $90-115K.

The user has a clear opportunity for a substantial pay increase through promotion. Given the job description range of $90-115k and their current $60k, asking for $90k is not unreasonable; it aligns with the stated entry point for the new role. Emphasize advocating for oneself, highlighting experience, and avoiding anchoring to the current lower salary. The online data and job description provide strong justification for the higher request.