TikTok Creator Ops SaaS for B2C App Growth

The post details a highly manual, time-consuming, and repetitive process for B2C app founders to grow on TikTok. The author explicitly calls out existing SaaS tools for creator discovery as 'useless' due to lack of contact info and highlights the 'draining' nature of the manual work involved (scrolling for hours, DMing, tracking, managing payments, warm-up sequences). This clearly indicates a significant pain point for which founders would pay for a streamlined solution.

The SaaS opportunity lies in building a comprehensive platform that helps manage the entire TikTok B2C growth workflow, focusing on the pain points identified by the author:

1. Creator Management & Workflow: While current creator discovery tools are flawed, a SaaS could empower users to effectively manage the creators they do find (e.g., via manual FYP training as described). This would involve a CRM-like system to track identified creators, their niche, contact information, and outreach status.
2. Outreach & Communication: Tools for templated outreach (emails, DMs), tracking communication, and scheduling follow-ups. The post emphasizes 'sounding human' and 'starting a conversation,' so the SaaS should facilitate personalized, yet scalable, communication.
3. Campaign & Content Management: A dashboard to manage multiple creator campaigns, assign content briefs, track content creation progress, and facilitate review/approval workflows.
4. Account Warm-up & Monitoring: Provide structured guides and checklists for creators to follow the warm-up sequence. Offer monitoring (or integrate with analytics) to detect shadowbanning or low reach early, as highlighted in the post.
5. Performance Tracking & ROI: Centralize performance metrics (views, engagement, app installs/conversions) per creator and campaign, allowing founders to easily track ROI and identify successful formats/creators.
6. Payment & Contract Automation: Streamline payments to creators and provide simple contract templates, easing the administrative burden mentioned by the solo founder.

The key is to not just 'scrape' creators, but to manage the entire operational pipeline of working with creators, from vetted discovery (even if partially manual initially) through performance tracking and payment. This addresses the 'volume leverage' and 'draining' aspects directly.

Potential Revenue: Medium to Large. As TikTok is a primary growth channel for B2C apps, a solution that genuinely saves founders 'hours' daily and improves ROI could command subscription fees ranging from $99/month for solopreneurs to $499+/month for agencies or larger apps, especially if it offers integrations and advanced analytics. The market for B2C app growth is substantial.