UGC Creator-Brand Matchmaking Platform for Students & Startups

Published on 10/27/2025 Marketing Opportunities

Many students and small creators, like the original poster, have social media followings but struggle to monetize them effectively through methods like User-Generated Content (UGC). Simultaneously, startups and small businesses are constantly seeking authentic, affordable user-generated content (short videos, reviews, social media posts) to promote their products or services, often with smaller budgets than large corporations. A SaaS platform could bridge this gap by acting as a specialized marketplace. It would allow creators to showcase their portfolios, define their rates, and apply for relevant campaigns. Brands could post briefs, browse suitable creators, manage collaborations, and approve content directly within the platform. The platform could facilitate secure payments and offer tools for content delivery and basic performance tracking. Revenue could be generated through commissions on successful collaborations and tiered subscription plans for brands offering advanced features or more campaign slots.